Jar is a revolutionary gold savings app that turns saving money into a simple and enjoyable habit by automatically investing spare change from online purchases in 99.9% pure gold. By detecting expenses from SMS confirmations and rounding them up to the nearest 10, Jar seamlessly integrates with your UPI ID to securely invest spare change in digital gold, ensuring a hassle-free and secure investment experience endorsed by NPCI and major UPI service providers in India.
Goal: The goal of Jar is to democratize savings and investments by providing a simple, accessible, and automated platform for individuals to save and invest their spare change in digital gold.
Competitors:
Groww
ETmoney gold
Digi gold
Value proposition:
- Automated Saving: Jar automates the process of saving and investing spare change from online transactions into digital gold, making it effortless for users to accumulate wealth over time.
- Convenience and Security: With seamless integration with UPI Autopay, Jar ensures convenient transactions while maintaining the highest standards of security, endorsed by NPCI and major UPI service providers.
- Financial Inclusion: Jar aims to democratize savings and investments by providing a simple, accessible platform for individuals from all walks of life to participate in the gold market and secure their financial futures with ease.
User personas:
- Name: Sarah
- Age: 30
- Occupation: Freelance Graphic Designer
- Background: Sarah is meticulous about her finances and likes to have full control over her savings. She often finds herself needing more customization options in financial apps to align with her specific savings goals and preferences. She enjoys creating personalized categories for different projects and events she's saving for, but feels limited by the lack of flexibility in existing apps.
- Needs: Sarah seeks a savings app that offers extensive customization options, allowing her to create and customize jar categories, set unique savings targets, and track progress towards her various financial goals with precision.