Goal:

Improve Zomato’s user experience by identifying unaddressed pain points and proposing scalable, user-centered solutions for modern customers.

▶️ Overview

A deep dive into solving real pain points faced by modern Zomato users — from misdeliveries to vegan diet struggles to the chaos of finding authentic food while traveling.

👥 User Personas

🧘‍♂️ Alex, The Health-Conscious Professional

• Age: 32
• Profession: Marketing
• Lifestyle: Gym-goer, vegan, nutrition-focused
• Pain Points:
  • No transparency in ingredients
  • No macro-based filters
  • Can’t align food with fitness plan
• Goals:
  • Eat clean
  • Track macros
  • Sync with gym goals

Shruthi, The Tech Professional

• Age: 28
• Profession: Software Engineer
• Lifestyle: Lives in multi-building complex